My time as Assistant Manager at Clementine has made me into an employee who wears very many different hats. Our store is a part of a family of brands, made up of four different secondhand shops in the Carytown area. Each of these stores has a distinctive customer and style. In the past year I have helped the owners of the stores update and redefine each store’s branding and messaging by creating brand guidelines and mood boards to create a cohesive story. For Clementine and Ashby I utilized pre-existing motifs and visual merchandising to update the brand image and remain current for our customers.